Typography (BA)

IG: erg_type - IG: erg_typographie_bac3

The Media Department (like the Art Department and the Narrative Department) is built on a set of theoretical, technical and practical courses including the Multidisciplinary Workshop, the Orientation courses and the Internship; courses from which the student builds his or her curriculum and where the boundaries between Graphic Design , Digital Design and Typography are constantly questioned.

B1

In B1, a common core is organised into 6 Modules spread over the 2 quarters that all the students of the Pole follow at specific times in the calendar. These Modules offer learning opportunities to raise awareness of different practices and ensure a series of basic skills common to all of the Programme's orientations. In the second term, the student follows his/her Orientation linked to his/her choice at the beginning of the year and presents a jury which testifies to both his/her career path and the choice of his/her Orientation.

B2 & 3

In the first term, the student chooses an Orientation to which he/she adds a module of his/her choice from his/her Orientation or from one of the two other Orientations of the Media Pole. The pedagogical advantage of these modules, which are accessible to both B2 and B3 students, is that they ensure verticality. The two elements (3h Orientation and 3h Module) together create the 6h Orientation.

→ Example: a Typographic Design student can therefore decide to choose the Module linked to his or her Orientation (Typographic Design tinted Module) or choose to take a Graphic Design or Digital Design tinted Module instead.

In the second semester, the Modules are replaced by Orientation, which is increased to 6 hours.

Some courses are given at the same time to B2 and B3 students and change every other year so that B3 students do not have the same course menu twice.

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Typography B1-B2-B3

Teachers : Manuela Dechamps Otamendi, Marie-Christophe Lambert

Intership : Antoine Gelgon and Ludivine Loiseau

The Typographic Design workshop proposes to question and experiment with the morphology of a text and the architecture of the page in a physical or digital editorial context. The projects cross multiple cultural contexts such as music, cinema, literature, painting, ... Each new textual content leads to an exploration of typography from a historical, cultural and formal angle. By analysing and questioning what typography is today, the orientation invites the student to question its codes and applications, to relay content and to develop a critical and personal outlook.

In Bachelor 2, the year is built around several exercises that are linked to each other. These question the sign, typography, layout and space and are introduced by documented presentations. The course considers research through analysis (observation of existing editions with the Most Beautiful Swiss Books competition) and argumentation (questioning the contents and addressing the concepts of a drama). The workshop also addresses the issue of communication and the installation of the Talking Books exhibited each year in the erg gallery. This exhibition is designed and produced in collaboration with the Bachelor 3 Typographic Design workshop.

In Bachelor 3, the workshop proposes to experiment with text in a mainly editorial context where all the components - typographic choice, format, grid, structure, materiality... - result from choices induced by a specific and singular bias. We will analyse works and learn the rules and practices of typographic composition in order to master them and be able to appropriate and reinterpret them. As the course progresses, the exercises proposed will be increasingly open so as to invite the student to explore themes and mediums stemming from his or her own interests and thus develop a critical eye. This openness also offers the possibility of creating links with the various theoretical and practical courses preparing the student to acquire greater autonomy with a view to an eventual Master's degree.