Graphic design- Experimental and critical practices
“Graphic design – experimental practices and critiques” looks at graphic design as a tool for analysis, reflection and investigation within a complex world. The aim is to encourage movements, and not to confirm facts. By encouraging the student to take into consideration the challenges of our society – political, environmental, social or cultural – graphic design can be a food for thought as well as a way of thinking. The graphic designer becomes an actor rather than an author. Students are invited to take a critical, personal stance through the means particular to graphic design – image, graphic illustration, sign, typography, layout, spacing. Graphic design aims at assimilation. Choices, questioning, tool creation and the medium are developed in line with the project. Rather than aiming at providing an answer to a definite question, this approach seeks to explore different creative processes. Research and singular approaches are favoured through trial and error in conditions similar to that of a laboratory where process is paramount. Students are encouraged to open up to other fields, experiments and skills in order to build a corpus of transversal references (art, design, cinema, sound, dance, architecture, sciences, cooking, etc.) that enable them to enrich their practice of graphic design.
Learning Modules :
The workshop focuses especially on creating a proficient articulation between the eye, the hand and the brain to serve a relevant and efficient communication. It explores: Image (in all its aspects) as such and its relation with the text. Letter drawing, typography, layout and its attending vocabulary. Communication through drawing and research of a singular writing. Meaning, concept. Installation, on-site graphic performance. Team work. Discussions and workshops are organised according to opportunities. Throughout the year, references and open documents outside of the field of graphic design are presented. Students can also read a blog written by professors.
Graphic designer are signs, images, words and meanings researchers. They produce drawings, photographs, and typographies. Playing with visual tools, they develop projects. They create books, magazines, posters, wallpapers, sites, animations, signage, situated interventions, etc. These images are intended to be read, looked at, and listened to by the public. The projects developed in the workshop are intended as a discussion on graphic design, its process and the society in which they are used. Students are invited to create an autonomous graphic object, a personal “proposal”.