Visual and Graphic Communication (MA)
Professor : Harrisson
In an era of overwhelmingly fast, connected media, can we question the ubiquity of visual communication? Shouldn’t visual communication create a critical field in visual communication? Can it have an active antagonist? Moreover, the mere fact of teaching this changing subject raises a real issue. What is the meaning of being a professional in this field? What kind of responsibility does it imply? This raises an issue of transmission. Between entity and identity, what forces operate in the visual structuring? On what scale (individual, organisational)? In what contexts (events, spaces)?
The identity of an entity is not an arbitrary construction; it has its own, self-developing existence. It is a complex vehicle containing and reflecting its own ideological conditions, which may moreover challenge itself. The Master starts with an exercise consisting in defining one’s own driving force in order to position oneself in the field of action. Work subjects will be mainly personal and linked to the personal tastes of the students. Professors have to detect, catalyze, and polarize the directions:
- through collective and individual research and working methods
- through practical, theoretical and technical training courses with the help of external (professionals in the field of the art and communication) and internal (professors, students) actors, their critique and the sharing of their experiences.